HYROX Fitness Race and Apparel

HYROX is a global fitness racing brand designed for everyday athletes and seasoned fitness enthusiasts alike. Founded in 2017 in Hamburg, Germany, by Christian Toetzke, Moritz Fürste, and Michael Trautmann, HYROX established a standardized worldwide fitness competition combining functional exercises and running. In addition to staging indoor stadium events across the United States, Europe, and Asia, the brand licenses affiliate gym programs and produces event merchandise, athletic apparel, and accessories.

While the events occur across major metropolitan arenas globally, branded fitness merchandise and apparel (often co-branded with official apparel sponsors such as Puma) are manufactured internationally across multiple supplier nations common to the sportswear industry, including Vietnam, China, Bangladesh, and Turkey.

The global operations of HYROX are managed under Upsolut Sports GmbH, which operates regional entities such as Hyrox US LLC to facilitate competitions and gym affiliations throughout North America. In recent years, international investment groups, including Infront Sports & Media, have taken strategic ownership stakes to scale HYROX events globally.