Moschino Luxury Fashion and Fragrances

Moschino is an iconic Italian luxury fashion house founded in 1983 by Franco Moschino in Milan, Italy. Famous for its innovative, eccentric, and pop-culture-infused designs, the brand rapidly gained global acclaim across high fashion, leather goods, and perfumery.

Today, Moschino is entirely owned by Aeffe S.p.A., an Italian luxury goods and fashion group based in San Giovanni in Marignano, Italy. Aeffe, which originally held production and distribution licenses for the label, acquired a controlling stake in 1999 following Franco Moschino's death, and bought the remaining shares in 2021 to take complete ownership. Moschino's fragrances and beauty lines are manufactured and distributed globally in partnership with EuroItalia, an Italian prestige beauty company.

In Germany and worldwide, Moschino products—ranging from apparel and accessories to widely distributed fragrances such as Toy 2 and Fresh Couture—are primarily manufactured in Italy, retaining high standards of European craftsmanship.