Bellarom Caffè Oro

Bellarom Caffè Oro is a ground coffee product packaged specifically for discount retailer Lidl. Bellarom is one of Lidl's proprietary private labels for coffee, instant beverages, and chocolate products.

While the brand Bellarom was developed by Lidl in Germany, specific local varieties such as Caffè Oro sold across Italian stores are produced in Italy by third-party contracted roasters (such as Casa del Caffè Vergnano or Gruppo Gimoka) to suit local taste profiles.

Lidl is part of the Schwarz Gruppe, a massive German multinational retail group headquartered in Neckarsulm, Germany, which also owns the Kaufland hypermarket chain.