Prima Assicurazioni Insurance Services

Prima Assicurazioni is a prominent Italian insurtech agency founded in Milan in 2014 by Alberto Genovese, George Ottathycal, and Teodoro D'Ambrosio. Operating primarily as an online insurance intermediary (managing general agent), it specializes in direct automotive, motorcycle, van, home, and personal accident insurance policies.

Unlike traditional industrial manufactured goods, Prima's digital financial products and underwriting algorithms are developed in Italy and distributed across European markets, including Italy, the United Kingdom, and Spain. Policies are backed by leading international underwriting partners such as Great Lakes Insurance SE (Munich Re Group) and iptiQ (Swiss Re).

Prima is owned by Prima Assicurazioni S.p.A., backed by international institutional investors and private equity firms, including Blackstone Group and Goldman Sachs, alongside its founders and management team.