Look Color laundry detergent

Look is a well-established Swiss brand specializing in laundry and household cleaning solutions. Originally developed to serve the Swiss market, the product line is synonymous with high-quality fabric care. The manufacturing of Look products is primarily concentrated in Switzerland, adhering to the country's stringent quality and environmental standards.

The brand is owned by Migros, Switzerland's largest retail company and one of the largest employers in the country. Migros functions as a cooperative and is known for its vertical integration, often manufacturing its own private-label products through its subsidiary Mibelle Group. This ensures that the Look brand remains a staple of Swiss household care under the ultimate ownership and management of the Zurich-headquartered Migros-Genossenschafts-Bund.