Murelli Der Steirer Almrausch Lemonade

Murelli is a distinct lemonade brand originating from the Styria region of Austria. It was created by the Murauer Brewery, a traditional Austrian brewing company known for its long history in the beverage industry. The brand emphasizes regional heritage, as evidenced by 'Der Steirer' (The Styrian) branding on the label.

The product is manufactured in Austria, specifically at the Murauer Brewery's facilities in Murau. This local production ensures the brand maintains its connection to Styrian water and regional flavor profiles. The 'Almrausch' variety is part of a range of nostalgic yet modern lemonades designed to appeal to consumers looking for authentic, non-alcoholic regional beverages.

Ultimately, the brand remains under the ownership of Brauerei Murau eGen, a cooperative-owned company. This ownership structure allows the brand to maintain its independence and regional focus within the Austrian market, separate from global beverage conglomerates.