Stöckli Skis (Stoke Velo)

Stöckli is a premier Swiss sports brand renowned primarily for its high-performance skis, though the 'Stoke' nomenclature is often associated with their precision-engineered mountain and e-bikes (Velo). The brand maintains a prestigious reputation for Swiss craftsmanship, continuing to manufacture its core ski products in Malters, near Lucerne. Stöckli stands as one of the few remaining independent large-scale ski manufacturers in Switzerland, emphasizing technical innovation and racing heritage.

Originally founded as a carpentry shop that experimented with wooden skis, the company evolved into a global leader in winter sports. The brand is currently owned by the Stöckli family through Stöckli Swiss Sports AG. While their bicycle line (Velo) targets the premium segment of the market, the brand remains synonymous with Swiss engineering excellence and a commitment to local production for their flagship sporting goods.