Smith's Frazzles

Brand History and Origin

Frazzles are a classic British savory snack known for their distinctive bacon flavor and crispy corn texture. They were originally launched in 1975 under the Smith's brand, a pioneer in the UK potato chip and snack market. The snack is famous for its appearance, which mimics the look of streaky bacon rashers.

Manufacturing and Availability

Frazzles are primarily manufactured in the United Kingdom. They are a staple of British grocery stores and are widely recognized for their 'Bacon Crisps' identity. While the Smith's brand has been integrated into larger corporate structures, the production remains focused on the UK market to meet local demand for traditional savory snacks.

Ownership and Global Presence

Today, the Smith's brand and Frazzles are owned by PepsiCo. The transition of ownership occurred after PepsiCo acquired Walkers (which had previously merged with Smith's). In the UK, PepsiCo operates these brands under its Walkers Crisps subsidiary. Despite being owned by an American multinational, Frazzles maintains its British heritage through its unique recipe and local branding.