Maybelline Lifter Gloss Hydrating Lip Gloss

Maybelline New York is one of the world's most recognizable cosmetic brands, originally founded in Chicago in 1915 by Thomas Lyle Williams. The brand was famously inspired by a home remedy for enhancing eyelashes and has since evolved into a global powerhouse in the beauty industry. Known for its accessible yet high-quality makeup products, Maybelline became a household name throughout the 20th century before being acquired by a major international beauty conglomerate.

Today, the Lifter Gloss collection is part of the brand's modern high-performance lineup. The brand is owned by L'Oréal, which acquired Maybelline in 1996. While the brand maintains its 'New York' identity in its marketing, its manufacturing is distributed globally across L'Oréal's extensive supply chain, with significant production facilities located in the United States and France to serve various international markets. Under L'Oréal's stewardship, Maybelline continues to lead the mass-market beauty sector with innovations in formula and sustainability.