Al'Fez Shakshuka Sauce

Al'Fez is a well-established brand specializing in Middle Eastern and North African cuisine, offering a wide range of products including sauces, pastes, and grains. The brand was originally founded in the United Kingdom in 1998 by Sam Higgins, who aimed to bring the authentic flavors of the Maghreb and Middle East to global kitchens. The Shakshuka Sauce depicted is a popular product designed as a convenient base for the traditional North African and Levantine egg dish.

In 2020, the brand was acquired by Associated British Foods (ABF), a multinational food processing and retailing company. Under ABF's ownership, Al'Fez has expanded its international footprint. While the brand has its roots in the UK, manufacturing takes place in various locations across Europe and North Africa to ensure authenticity and supply chain efficiency. Today, Al'Fez remains a key player in the ethnic foods sector, managed as part of ABF's diverse portfolio of grocery brands.