LRG (Lifted Research Group) Clothing

LRG, which stands for Lifted Research Group, is a prominent American streetwear brand that bridges the gap between skateboarding culture and hip-hop aesthetics. Founded in 1999, the brand became an iconic staple of 2000s urban fashion, known for its creative graphics and its "underground inventive, overground effective" motto.

While the brand was originally independent and based in Southern California, its manufacturing is distributed globally, primarily across Asia in countries like China and Vietnam to meet international demand. The brand's ownership transitioned in the late 2010s to Mad Engine, a major global apparel licensee, ensuring its continued presence in major retail chains and online platforms.