Surf Tropical Lilies Laundry Detergent

Surf is a well-known international laundry detergent brand, originally launched by Unilever in the late 1950s. Initially introduced in markets like the United Kingdom and Australia, it has grown to become one of the most recognizable laundry brands globally, particularly known for its fragrance-led positioning, such as the Tropical Lilies variant shown in the image.

The brand is owned and managed by Unilever, a British multinational consumer goods company. While the brand originated in the UK, manufacturing is decentralized to serve various regional markets. For products sold in Portugal and Western Europe, production typically occurs at various Unilever manufacturing hubs across Europe, including facilities in countries like France, Italy, or Spain, depending on the specific supply chain logistics for the region. Unilever continues to hold ultimate ownership of the brand as it approaches 2026, maintaining its status as a global leader in home care products.