Simrad Marine Instruments

Simrad is a globally recognized leader in marine electronics, specializing in navigation, autopilots, and sonar technology. The brand has a rich history originating from Norway, where it was founded in the aftermath of World War II, initially focusing on radio telephones for the fishing fleet. Over decades, it became synonymous with professional-grade maritime equipment.

Today, Simrad is part of a larger corporate ecosystem under Navico Group, which is owned by the American conglomerate Brunswick Corporation. While the brand's heritage is deeply rooted in Norwegian engineering, the manufacturing operations have transitioned to global facilities, with a major production hub located in Ensenada, Mexico. This allows for large-scale distribution to both recreational and commercial maritime sectors worldwide.

Under the ownership of Brunswick Corporation, Simrad operates alongside other major marine brands like Lowrance and B&G. This integration ensures that Simrad remains at the forefront of innovation in integrated bridge systems and digital switching for vessels ranging from sport fishing boats to luxury yachts.