Gente skincare and body products

Gente is a contemporary beauty brand rooted in the rich traditions and natural abundance of Brazil. The brand focuses on high-performance skincare and body care solutions that utilize indigenous Brazilian ingredients, reflecting a commitment to authentic beauty rituals.

Founded as a direct-to-consumer initiative by influencer and entrepreneur Marianna Hewitt alongside industry veterans, the brand bridges the gap between traditional South American beauty secrets and modern cosmetic science. All products are formulated and manufactured in Brazil to ensure the integrity of the botanical extracts and to support local craftsmanship and industrial expertise.

The brand is owned by its founding team under the entity Gente Beauty, remaining an independent player in the global beauty market. Its ownership structure emphasizes a boutique approach to skincare, prioritizing quality and cultural storytelling over mass-market conglomeration.