Life Brand Dental Floss

Life Brand is a prominent private label brand exclusively found in Canada, primarily associated with Shoppers Drug Mart and Pharmaprix locations. Originally established in 1962, the brand was created to provide consumers with high-quality alternatives to national brands across a wide range of health, beauty, and wellness categories.

Today, Life Brand is owned by Loblaw Companies Limited, Canada's largest food and pharmacy retailer, which acquired Shoppers Drug Mart in 2014. While the brand is quintessentially Canadian in its origin and management, its products, including dental floss, are manufactured through a global network of suppliers to maintain cost-efficiency and supply chain stability. The brand remains a staple of Canadian household personal care, backed by the extensive retail reach of the Loblaw group.