Biotex Wonder Wash laundry detergent

Biotex is a well-established brand in the laundry detergent industry, originally founded in Denmark. The brand gained significant recognition for its pioneering use of enzymes in laundry products to effectively remove organic stains. Over the decades, it has become a staple in Nordic households.

Today, the brand is owned by the British multinational conglomerate Unilever. While its roots are Danish, the manufacturing process occurs across multiple locations, primarily within Europe, to supply its core markets in Scandinavia and the Benelux regions. Unilever manages the brand through its extensive global supply chain, ensuring high standards of cleaning technology, such as the Pro-S technology featured in the Wonder Wash line.

As part of the Unilever portfolio, Biotex continues to innovate, focusing on efficiency for short washing cycles. The brand remains a key player in the household cleaning sector, maintaining its heritage while benefiting from the research and development resources of its British-Dutch parent company.