Made O'Meter
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Fuze Tea is a brand of non-carbonated iced tea and juice drinks launched in 2000. The brand was originally created by Lance Collins and Paula Grant in the United States and was later acquired by The Coca-Cola Company in 2007. Since its acquisition, Fuze Tea has become a global multi-billion dollar brand, available in over 40 countries including the Netherlands, where this specific product is distributed.
In the Dutch market, Fuze Tea products are manufactured by Coca-Cola Europacific Partners (CCEP) at their facility in Dongen. The production process emphasizes the use of sustainably sourced tea leaves, certified by the Rainforest Alliance. The brand is known for its fusion of tea extracts with fruit flavors and botanicals, positioned as a premium iced tea option within the Coca-Cola portfolio.
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