Mr. Popgun Micro Popcorn

Mr. Popgun is a well-known brand of microwave popcorn particularly popular in European discount retail markets. The brand is characterized by its playful, cartoonish packaging featuring a Mexican-themed character. It is designed to offer a quick, convenient snack experience with various classic flavors such as butter and salted.

The brand is a proprietary label of the Dutch-founded international discount retailer Action. This private label strategy allows for competitive pricing while maintaining consistent quality across their thousands of stores. Most of the production for this specific private label brand takes place in France, though sourcing can vary depending on regional supply chain logistics. Action continues to expand across Europe, maintaining ultimate ownership of the brand through its headquarters in the Netherlands.