Capri-Sun Cherry & Pomegranate

Capri-Sun is a world-renowned brand of juice-based drinks, famous for its unique flexible pouch packaging. The brand was originally launched in 1969 in Germany by Rudolf Wild. This specific product, Cherry & Pomegranate, features the signature portable pouch with a twist-cap, often produced for European markets.

While the brand originated in Germany, it is now a global powerhouse with a complex ownership and distribution structure. In Europe and many other regions, the brand is owned and managed by Capri Sun Group Holding AG. In North America, the brand has historically been licensed to and distributed by Kraft Heinz. Manufacturing takes place across numerous facilities worldwide to serve local markets, including major production hubs in Germany, the United Kingdom, and the United States.

Today, the ultimate ownership remains with the Capri Sun Group Holding AG, headquartered in Switzerland, following the restructuring of the Wild family's business interests. The brand continues to focus on convenience and sustainability, as seen with the 'Recyclable' labeling on the modern pouch designs.