Kjus Premium Ski and Golf Apparel

Kjus is a high-end sportswear brand that has become synonymous with technical innovation and premium quality in the ski and golf industries. Founded by Norwegian Olympic ski champion Lasse Kjus and Swiss entrepreneur Didi Serena, the brand initially gained fame for creating the first two-way stretch ski pants, revolutionizing comfort and mobility on the slopes.

While the brand's heritage is deeply rooted in the Swiss Alps and Norwegian athletic excellence, its manufacturing process utilizes a global supply chain to maintain its high technical standards. Production occurs across various specialized facilities in Europe and Asia, ensuring that each garment meets the rigorous performance requirements of professional athletes and luxury consumers alike.

In 2019, the brand entered a new chapter when it was acquired by Acushnet Company, the American golf equipment giant. This acquisition helped Kjus expand its footprint significantly in the global golf market. Today, Kjus continues to operate as a premium subsidiary within the Acushnet portfolio, maintaining its focus on cutting-edge fabric technology and sophisticated design.