George Home Cotton Face Cloths

George Home is the exclusive homeware and lifestyle brand of Asda, a major British supermarket chain. The brand was developed as an extension of Asda's successful George clothing line, which was originally launched in 1990 by designer George Davies. George Home provides a wide variety of affordable household items, ranging from kitchenware to bedding and bathroom textiles. While the brand is quintessentially British in its design and target market, manufacturing for these cotton products is typically outsourced to major textile-producing regions such as Pakistan, India, or China.

Ownership of the brand has undergone significant changes in recent years. For over two decades, Asda was owned by the American retail giant Walmart. However, in 2021, the company was acquired by the Issa brothers (Mohsin and Zuber Issa) and TDR Capital, a British private equity firm. As of 2024 and beyond, the ultimate ownership rests with the Issa brothers and TDR Capital, marking a return to British-based majority ownership for the Leeds-headquartered retailer.