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Peroni Nastro Azzurro is a premium Italian lager that stands as a global symbol of Italian style and craftsmanship. The brand was originally established in Vigilante, Italy, in 1846 by Francesco Peroni. The specific Nastro Azzurro line was launched in 1963, named after the 'Blue Ribbon' prize won by the Italian ocean liner SS Rex in 1933. The Gluten Free variant maintains the signature crisp and refreshing taste of the original recipe through a process that removes gluten while preserving the premium quality expected of the brand.
While the brand remains deeply rooted in its Italian heritage and continues to be brewed in Italy at breweries in Rome, Bari, and Padova, its ownership has transitioned through several multinational corporations. After a period under SABMiller, the brand was acquired by the Japanese beverage giant Asahi Group Holdings in 2016 as part of a deal following the AB InBev and SABMiller merger. Today, the brand is managed globally by Asahi, which continues to position Peroni as a flagship international premium lager.
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