Simplon Bicycle

Simplon is a premium bicycle brand that specializes in high-performance road bikes, mountain bikes, and e-bikes. Founded in the post-WWII era, it has established itself as a leader in carbon fiber technology and custom frame building within the European market. Most Simplon bicycles are individually assembled and finished at their headquarters in Hard, Austria, ensuring high quality control and precision.

The brand has a rich history starting as a small bicycle shop on Lake Constance. Over decades, it transitioned from a local manufacturer to an internationally recognized name in the specialty cycling world. Simplon is well-regarded for its engineering-driven approach, often being among the first to implement advanced technical solutions in frame geometry and material science. Ownership has historically remained closely tied to the founding family and European investment groups, maintaining its status as an Austrian heritage brand.