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Wilkinson Sword is a legendary brand with professional roots dating back to 1772 in the United Kingdom, where it originally began as a manufacturer of swords and firearms. Over centuries, the brand pivoted its metallurgical expertise toward personal grooming, specifically safety razors and blades, becoming a household name across Europe.
Modern manufacturing for Wilkinson Sword products, including the Intuition line, occurs across several global facilities. High-precision blades are often manufactured in Solingen, Germany, while handles and packaging assembly may take place in other regions. In North America and certain other markets, this same product is marketed under the Schick brand name.
Today, the brand is owned by Edgewell Personal Care, an American consumer goods corporation. Edgewell was formed in 2015 following a corporate spin-off from Energizer Holdings. This ownership structure places the brand under a global umbrella that also includes brands like Banana Boat and Hawaiian Tropic, with primary headquarters located in Shelton, Connecticut, USA.
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