The Ordinary - Niacinamide 10% + Zinc 1% serum

The Ordinary is a disruptive skincare brand that gained global fame for its clinical formulations and transparent pricing. The Niacinamide 10% + Zinc 1% serum, one of its most recognizable products, is primarily manufactured in Canada, where the brand's main facilities are located in Toronto. The brand represents a shift towards ingredient-focused personal care, moving away from traditional luxury marketing.

Originally founded in 2013 by Brandon Truaxe under the parent company DECIEM, the brand was built on the philosophy of being 'The Abnormal Beauty Company.' In a series of significant acquisitions starting in 2017 and concluding in 2024, The Estée Lauder Companies became the ultimate owner of the brand. Today, it remains a cornerstone of the global skincare market, maintained by Estée Lauder's extensive distribution network while keeping its Canadian manufacturing roots.