Zeroh! sugar-free liquid water enhancer

Zeroh! is a popular sugar-free beverage concentrate brand that originated in Norway. It was developed to provide a calorie-free, vibrant alternative to traditional sodas and cordials, focusing on high-intensity flavor without artificial colors. The brand has achieved significant market share in the Nordic region and has expanded its presence into other European markets such as the United Kingdom.

The product is primarily manufactured in Norway, where it was first formulated. Over the years, Zeroh! has become synonymous with the modern wellness-conscious lifestyle, catering to consumers looking for hydration options that contain zero sugar and zero calories while maintaining a diverse palate of fruit-based flavors.

Ownership of the brand lies with Lerum, a historic and prestigious Norwegian family-owned company. Lerum is renowned for its long-standing tradition in producing jams, juices, and cordials, dating back to the early 20th century. By incorporating Zeroh! into its portfolio, Lerum successfully modernized its offerings to meet contemporary dietary trends while staying true to its roots in fruit processing.