Via Classic Professional White laundry detergent

Via is one of the most recognized laundry detergent brands in the Nordic region. Originally established by Unilever, it has become a household staple for both private and professional use. The 'Professional' line featured in the image is part of the 'Pro Formula' range, a strategic collaboration between Unilever and Diversey, designed specifically for professional results in sectors like hospitality and larger-scale laundry management.

Historically, Via is the Swedish brand name for the global 'Persil' or 'OMO' family of products under the Unilever umbrella. While the brand has deep European roots, manufacturing takes place in various locations across Europe and globally to serve local markets efficiently. Today, Unilever remains the ultimate owner of the brand's consumer intellectual property, while professional distribution and specialized formulations often involve partnership with Diversey.