McDonald's Reusable Soft Drink Cup

This reusable soft drink cup is a prominent part of McDonald's sustainability initiative in Germany, introduced to comply with reusable packaging laws. The brand McDonald's originated in the United States in 1940, founded by Richard and Maurice McDonald and later transformed into a global franchise by Ray Kroc.

While the brand is American, these specific 'Mehrweg' (reusable) cups used in the German market are typically manufactured by specialized European plastics producers to meet local environmental regulations. The ultimate owner of the brand is the McDonald's Corporation, a publicly-traded multinational headquartered in Chicago, Illinois. In Germany, the operations are managed by McDonald's Deutschland LLC, which oversees thousands of local franchised and corporate locations.