THIS Isn’t Pork Salami Slices

THIS Isn't Pork Salami Slices are a 100% plant-based meat alternative designed to replicate the taste and texture of traditional pork salami. This product is part of a growing trend in the food industry toward sustainable, vegan-friendly protein sources that appeal to both vegans and meat-reducers.

The brand was founded in the United Kingdom by Andy Shovel and Pete Sharman, who previously founded a burger chain. Their goal was to create plant-based products that could realistically compete with animal meat. The brand is currently owned by THIS CO Ltd, which remains headquartered in London, overseeing its expansion across European markets. Manufacturing primarily takes place in the UK to maintain quality standards and supply local retail chains.