Guayakí Yerba Mate

Guayakí Yerba Mate is a well-known brand specializing in organic caffeinated beverages derived from the yerba mate plant native to South America. The brand was founded in 1996 in California by a group of friends who wanted to introduce the ritual of drinking mate to the North American market while promoting environmental regeneration.

The brand's business model, which it calls 'Market Driven Regeneration,' focuses on sourcing yerba mate from indigenous communities in Argentina, Paraguay, and Brazil using sustainable forest-grown practices. While the raw ingredients are sourced from South America, the final product manufacturing and canning occur in multiple facilities across North America to serve its primary consumer base.

Guayakí Sustainable Rainforest Products, Inc. remains a privately held company. Over the years, it has secured various rounds of funding from private investors and social impact groups to scale its operations. It accounts for a significant portion of the organic yerba mate market in the United States and Canada, maintaining its headquarters in Sebastopol, California.