Lidl Italiamo Passata di pomodoro

Lidl's Italiamo Passata di pomodoro is a traditional Italian tomato puree. The product is definitively produced in Italy, specifically manufactured by Emiliana Conserve S.p.A. at their facility in Busseto (PR) for Lidl Italia S.r.l. This product represents Lidl's private label strategy of offering authentic regional specialties.

Italiamo is a private label brand developed by the German retail giant Lidl. Unlike independent brands, its ownership is tied directly to the parent retailer. Lidl itself was founded in Germany and is currently owned by the Schwarz Gruppe. This multinational retail group manages both the brand and its distribution through its extensive network of supermarkets across Europe and beyond, sourcing specific products like this passata from specialized local manufacturers in their countries of origin to ensure authenticity.