Twix Ice Cream bars

Twix Ice Cream is a frozen adaptation of the iconic Twix chocolate bar, which was first introduced by Mars Limited in the United Kingdom in 1967. The ice cream version translates the core elements of the original snack—biscuit, caramel, and milk chocolate—into a chilled format. This specific multipack reflects the global reach of the brand, which has grown from its British roots to become a staple in the confectionery and frozen snacks market worldwide.

Today, Twix is a major global brand under the stewardship of Mars, Incorporated. While the brand was born in the UK, the ultimate parent company is based in the United States and remains one of the largest family-owned businesses globally. Manufacturing for Twix ice cream products occurs at various specialized facilities across Europe and North America to serve different regional markets. The brand continues to innovate within the frozen category, leveraging its strong heritage and the high consumer recognition of the classic Twix name.