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Discover where a brand or product originates

Devold wool apparel

ownerFlakk Gruppen AS (Norway)
originNoruega
manufacturedLituania

Devold of Norway is a prestigious brand with a heritage dating back to 1853, when it was founded by Ole Andreas Devold in Ålesund, Norway. Originally established to provide thermal protection for fishermen and polar explorers, the brand has become synonymous with high-quality merino wool garments and outdoor technical wear. The brand's historical significance is rooted in its contribution to equipment used by legendary explorers like Roald Amundsen and Fridtjof Nansen.

While the brand maintains its design and administrative roots in Norway, its manufacturing operations have transitioned to modern facilities in Europe to maintain competitive quality control. The majority of production currently takes place at Devold’s own factory in Lithuania, which was established to ensure ethical standards and high-precision craftsmanship across their product lines.

Today, Devold is part of the Flakk Group portfolio. The ultimate ownership lies with Flakk Asset AS, a Norwegian holding company controlled by the Flakk family. This ensures that the brand remains under Norwegian ownership, continuing its legacy as a pioneer in wool research and development while expanding its reach in the international outdoor apparel market.

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