Sage small kitchen appliances

Sage is a premium brand of small kitchen appliances that serves the United Kingdom and European markets. The brand is essentially the European identity of the iconic Australian appliance manufacturer Breville Group. Originally founded in Sydney, Australia, in 1932, Breville revolutionized the kitchen with the introduction of the sandwich toaster and later became a global leader in high-end coffee machines and food processors.

Because the 'Breville' trademark was sold off to different entities in various European territories decades ago, the parent company Breville Group launched the Sage brand to maintain its presence and offer its premium product line in the UK and Europe. While the intellectual property, design, and engineering are primarily handled in Australia, the manufacturing is outsourced to specialized facilities, predominantly located in China, to maintain global supply chain efficiency. Today, Sage represents the pinnacle of Breville Group's engineering, specializing in high-quality espresso machines, juicers, and smart ovens.