Biolage Shampoo

Biolage is a renowned professional hair care brand that has its roots in the United States. It was founded in 1990 by Arnie Miller, a hairdresser who saw a need for products that balanced botanical ingredients with modern technology. The brand quickly became a staple in professional salons for its signature scents and targeted treatments.

Over the years, the brand transitioned from being part of the Matrix family to standing as its own distinct identity within a larger corporate portfolio. Today, Biolage is recognized globally for its commitment to sustainability, utilizing recycled plastic packaging and formulas that emphasize natural ingredients.

The brand is currently owned by L'Oréal, a French multinational company that is the world's largest cosmetics group. Under L'Oréal's stewardship, Biolage continues to be manufactured across various facilities, primarily in the United States and Spain, to supply professional stylists and consumers worldwide.