Rold Gold Pretzel Sticks

Rold Gold is a venerable American brand of pretzels with a history dating back to 1917. Originally founded as the American Cone and Pretzel Company by L.J. Schumaker in Philadelphia, the brand underwent several ownership changes throughout the 20th century before becoming a staple in the global snack market.

In 1961, Rold Gold was acquired by Frito-Lay, which later merged with Pepsi-Cola to form the consumer goods giant PepsiCo. Today, Rold Gold operates as a key brand within the Frito-Lay North America division. While the brand has deep American roots, it is a dominant player in the Canadian market, often featuring bilingual packaging as seen in the provided image. Manufacturing occurs across multiple Frito-Lay facilities in North America to meet regional demand.