Hello Antiplaque + Whitening Fluoride Free Toothpaste

Hello is a modern oral care brand that emphasizes naturally-friendly ingredients and aesthetic packaging. The brand was founded in 2013 by Craig Dubitsky with a focus on creating personal care products that are both effective and enjoyable to use, avoiding artificial sweeteners, dyes, and harsh chemicals. The Antiplaque and Whitening variety shown is a fluoride-free toothpaste designed to help remove plaque and brighten teeth using peppermint and tea tree oil.

In early 2020, Hello Products LLC was acquired by the global consumer goods giant Colgate-Palmolive. This acquisition allowed the brand to leverage Colgate's massive distribution network while maintaining its unique brand identity as a more natural alternative in the dental care aisle. The products are primarily manufactured in the United States to maintain quality standards and simplify the supply chain for its core North American market.