ProPud Chocolate Milkshake

ProPud is a popular functional food brand offering a range of high-protein, lactose-free products including milkshakes and puddings. Originally founded in Sweden by the company NJIE Foods AB, the brand quickly became a leader in the Scandinavian healthy snack market. Due to high demand and logistics, production occurs in multiple European countries to serve different regions.

NJIE Foods AB was founded by Assan Njie in 2008 and remains under the ownership of NJIE Group. The company focuses on developing products with no added sugar and high protein content, catering to fitness enthusiasts and health-conscious consumers. The brand is headquartered in Gothenburg, Sweden, which serves as the hub for its international expansion.