18/70 La Rubia Beer

18/70 La Rubia is a lager-style beer that originated in the Basque Country of Spain. The brand name '18/70' refers to its origins in the bars of San Sebastián, where it was originally served as a 'cañón' or draught beer without a label. Its popularity grew from these local roots to become a widely recognized brand across Spain.

The beer is primarily manufactured in Spanish breweries. Although it began as a local craft-style initiative, it is now part of the extensive international portfolio of Heineken. This means that while the brand maintains its Spanish identity and heritage, it benefits from the global distribution and quality control standards of its Dutch parent company.

Today, 18/70 La Rubia is owned by Heineken España, a subsidiary of the Dutch brewing giant Heineken N.V. The brand is marketed as a high-quality, intense blonde lager with more body than traditional lagers, maintaining its connection to the traditional bars of northern Spain while being available for a broader market.