OVS Fashion

OVS is Italy's leading brand for men's, women's, and children's fashion. Founded in 1972, it has grown from a domestic retailer into a significant international player in the apparel industry. The brand is known for its contemporary Italian style and commitment to sustainability through various ecological initiatives.

While the brand's creative direction, design, and headquarters are firmly rooted in Italy, the manufacturing is conducted across a global supply chain to reach international markets. This includes production facilities in countries such as China, Bangladesh, India, and Vietnam, along with some textile production in Italy and the Mediterranean region.

OVS S.p.A. is the parent company that manages the brand today. It was formerly part of the Gruppo Coin but separated to operate as an independent entity listed on the Italian Stock Exchange. The company oversees several brands, including OVS Kids, Upim, and Stefanel, maintaining its position as a dominant force in the European retail sector.