Jones Road Just A Sec, Baby Pink

Jones Road Beauty is a modern clean beauty brand founded in 2020 by the legendary makeup artist Bobbi Brown. Designed with a focus on 'clean' ingredients and ease of use, the Just A Sec eye shadow is one of the brand's cult-favorite products, known for its cushiony texture and luminescent finish.

From its inception, the brand has maintained its identity as an independent, female-led company. Manufacturing takes place in the United States, adhering to modern formulations that exclude over 2,700 potentially harmful ingredients. Bobbi Brown launched this brand following the expiration of a 25-year non-compete agreement with her namesake company (which she sold to Estée Lauder in 1995), marking her return to the beauty industry on her own terms.