Maybelline Fit Me Matte & Poreless Oil Control Setting Powder

Maybelline New York Fit Me Matte & Poreless Oil Control Setting Powder is a staple in the global beauty market, designed specifically to control shine and blur pores for a smooth finish. The Fit Me line has become one of the most recognizable drugstore cosmetic ranges in the world due to its inclusive shade range and affordable pricing.

Originally founded in Chicago in 1915 by Thomas Lyle Williams, Maybelline was named after his sister Mabel, who inspired the brand's first mascara product. Over the decades, the brand evolved from a small family business into a global powerhouse. In 1996, the brand was acquired by the French cosmetics giant L'Oréal, which integrated it into its Consumer Products Division.

Today, while the brand maintains its 'New York' identity and is headquartered there, its products are manufactured across a vast global network. Depending on the market, production takes place in the United States, China, France, Italy, or Brazil. L'Oréal remains the ultimate owner, managing Maybelline's distribution through various local subsidiaries globally.