Sport 24 Sports Equipment and Apparel

Sport 24 is a prominent Danish sports retail chain that offers a wide range of athletic footwear, apparel, and equipment. Founded in 2012 following a merger between several Danish sports retailers, it has grown into one of the leading players in the Scandinavian market. The brand provides both internationally known sports brands and its own private labels.

The brand's own products are typically manufactured in multiple locations, including Asia and Europe, depending on the textile or hardware category. While the brand is deeply rooted in Danish retail culture, its supply chain leverages global manufacturing hubs to ensure technical quality and competitive pricing for athletes and casual users alike.

In terms of ownership, Sport 24 is primarily owned by the Danish holding company Sport 24 A/S. A significant portion of the company was historically influenced by Bestseller and its owner, Anders Holch Povlsen, though the management and local Danish investment groups maintain strong control over its strategic direction. The company remains headquartered in Silkeborg, Denmark.