A+ White Liquid Laundry Detergent

A+ is a well-known laundry detergent brand originally developed as part of the Ariel brand family within the Nordic and European markets. It focuses on high-performance cleaning even at low temperatures, specifically targeting diverse laundry needs such as whites and colors.

Historically part of the Procter & Gamble portfolio, the brand was acquired by Bluesun Consumer Healthcare in 2021. This acquisition transformed the brand's supply chain and management, aligning it with a company focused on professional and household cleaning solutions across Europe. Manufacturing occurs across multiple facilities in Europe to serve regional markets efficiently.