Pams Smooth Hazelnut Spread

Pams Smooth Hazelnut Spread is a popular pantry staple in New Zealand, known for its creamy texture and rich cocoa-hazelnut flavour. This specific product is manufactured in Belgium, a country renowned for its high-quality chocolate and confectionery expertise, ensuring a premium taste profile for consumers in the Oceania region.

The Pams brand itself is a household name in New Zealand, dating back to 1937 when it was first introduced as a private label to provide value-driven grocery options during the Great Depression. While the brand originated as a cost-effective alternative, it has evolved into a diverse range focusing on quality and global sourcing. Today, Pams is owned and distributed by Foodstuffs, the largest grocery distributor in New Zealand, which operates as a retailer-owned cooperative. This ownership structure means the brand is governed by local grocery store owners across the country.