Toyota GR Yaris automobile

Brand History and Model Origin

The Toyota GR Yaris is a high-performance hatchback born from Toyota's participation in the World Rally Championship (WRC). Unlike the standard Yaris, this model was specifically engineered by Toyota's Gazoo Racing (GR) division to serve as a homologation special. It was developed with direct input from professional rally drivers to ensure it performed at the highest level of motorsport competition.

Manufacturing and Ownership

The GR Yaris is exclusively manufactured at the 'GR Factory' within Toyota’s Motomachi plant in Japan. This dedicated production line focuses on high-precision assembly and utilizes more manual techniques than standard mass-production lines. Toyota Motor Corporation, headquartered in Toyota City, Japan, remains the ultimate owner and manufacturer. The brand is globally recognized for its reliability while the GR sub-brand represents its specialized performance and racing arm.