Xtra Dishwashing Liquid Lemon

Xtra is a budget-oriented private label brand owned by Coop, specifically designed to offer everyday essentials at the lowest possible price point across the Nordic region. The brand was established as a joint venture between major Nordic consumer cooperatives to leverage collective buying power and provide value-driven products to their members.

This specific lemon dishwashing liquid is typically manufactured in Denmark by specialized contract manufacturers that meet the EU Ecolabel standards. The ownership of the brand lies within the cooperative structure of the Nordic countries, with Coop Sverige AB managing the brand in Sweden. As a cooperative-owned brand, the ultimate benefit and ownership remain with the millions of members who own the respective national Coop organizations.