Axe body spray and shower gel

Axe (known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand) is a prominent brand of male grooming products. It was first launched in France in 1983 by Unilever. The brand was inspired by another Unilever brand, Fabergé's 'Impulse', and was designed to be a standalone male fragrance line.

Today, Axe is owned by the British multinational consumer goods company Unilever. While the brand originated in France, its products are now manufactured in numerous facilities worldwide to serve a global market. Production occurs in many locations including the UK, USA, Germany, and various Asian countries depending on the specific regional requirements. Unilever remains the ultimate owner, managing the brand through its personal care division and distributing it via local subsidiaries in over 90 countries.