Klättermusen outdoor equipment

Klättermusen is an iconic Swedish brand specializing in high-performance mountaineering equipment and sustainable outdoor apparel. Founded by Peter Askulv in Umeå, Sweden, the company has built its reputation on durability and innovative environmental engineering, often utilizing recycled materials long before it became an industry standard.

While the brand's heart and design headquarters remain in Sweden, manufacturing is spread across multiple countries known for specialized textile production, primarily in Asia and Europe, depending on the technical complexity of the gear. Since 2013, the brand has been under the ownership of Joutsen Media Group, which later evolved its investment structure, maintaining the brand's focus on sustainable luxury in the outdoor segment. Today, it remains a premium boutique brand in the global outdoor market.