ALAMA Curl Hair Conditioner

ALAMA Professional is a specialized hair care brand developed and manufactured in Italy. The brand belongs to the portfolio of Pettenon Cosmetics S.p.A., a leading company in the professional hair and skin care sector. Known for its 'Made in Italy' quality, the brand focuses on specific hair types, such as curly or frizzy hair, using professional-grade formulations.

The manufacturing occurs primarily in Italy, leveraging local expertise in cosmetic science. Since 2020, Pettenon Cosmetics and the parent group AGF88 Holding have been under the majority ownership of Bluegem Capital Partners, a European private equity firm, though the operational headquarters and heritage remain firmly rooted in Italy.